Collaborated with Will to build out a robust email foundation for Xyko, implementing 10 flows total — 5 pre-purchase, 5 post-purchase — tailored for customer journey optimization.

 Beyond the backend, I also led the aesthetic overhaul of their entire email experience just in time for launch — aligning brand voice, layout, and tone for maximum visual impact.

 One of our campaigns was even featured in Really Good Emails — the internet’s most respected directory of best-in-class email design, alongside heavyweights like Nike and Chipotle.